4 Ground Rules of Facebook Fundraising
Hint: Fundraising is not the primary goal.
As you develop your Facebook fundraising efforts, remember the following ground rules:
Rule 1: Facebook is conversation engagement
The social-media environment is conversational. It requires conversation to lead peers and other followers to listen, internalize and respond. If you do a poor job at being a conversationalist, your Facebook page will suffer. This is true in the offline world. If you can't carry a conversation with a constituent, he or she probably won't become a donor. In social-media environments, conversations are sparked by:
- Companies:
- AFP
Related Content
Comments
