4 Ground Rules of Facebook Fundraising

Rule 2: Fundraising should be in the background
Campaigns on Facebook fail when organizations blast fundraising messages to the community. Instead, focus on creating conversations on the cause, issue or organization in order to discuss how support can help ensure the organization addresses the critical need. Be sure to use this strategy wisely — not every conversation needs to end with you asking for money or directing people to the donate page. This should only be used when the Facebook conversation moves to an actionable step where the community wants and seeks ways to make an impact based on what is being discussed.