4 Ground Rules of Facebook Fundraising

Rule 4: An image has a story of impact
Every image has a story of involvement and connection to the organization. Your Facebook community does not experience the work that you do on a daily basis. Share the images that make the community want to respond. For example, help your fans understand the story behind the image of people waiting in line for food or the story behind the image of the five students who don't have a mentor. Then through questions and discussion, ask fans to support the individuals they see.