The Future of Fundraising
In 2042, fundraising will be profoundly multichannel
Giving through one channel will become the anomaly vs. the norm as media continue to proliferate and millennials mature. Whether it's texting a donation, giving through a mobile website, responding to an e-mail, writing a check, organizing and giving via an event on Facebook, tweeting to donate, rallying gifts from your tribe on social fundraising sites, giving through the phone or because of a DRTV appeal, the idea of the single-channel donor will be dead. Smart nonprofits will learn the fine art of communicating via multiple channels and meet donors where they live. This will require a focus on analytics to track donor engagement. It also will require nonprofits to reorganize their fundraising departments.
