The Future of Fundraising

In 2042, fundraising will be even 
more hampered by restricted giving

This is not a welcome trend, but I'm afraid that restricted giving will become even more prevalent in years to come as our hyper-local, hyper-individualized consumer culture bleeds into our philanthropy. If I can customize the color and style of my new Nikes, why can't I customize my philanthropy — i.e., only give to specific individuals, locations and projects that I like? Rather than lament this reality, smart nonprofits will communicate within the worldview that says, "I am unique." They will find creative ways to make fundraising feel special, fulfilling and deeply personal. 
Good luck! FS