4 Keys to Justifying Donor Acquisition to Your CFO/CEO/Board

If your nonprofit has any hope of survival in the long run, it must invest in donor acquisition. But with tight budgets, acquisition often is one of the first things nominated for the chopping block.

“Acquisition is a long-term investment, but we tend to be measured in the short term,” said Becky Graninger, account supervisor at relationship-marketing agency Merkle, during a presentation at the DMA Nonprofit Federation’s 2011 Washington Nonprofit Conference.