4 Keys to Justifying Donor Acquisition to Your CFO/CEO/Board

Ask for additional funding
Catholic Relief Services received an increased acquisition marketing budget for 2010-11 through 2015. The way the marketing department did that was by continually asking.

“Timing is everything,” McManus said. “Keep asking so that when the time is right for a budget increase and luck is on your side, you’ll get it. We asked for additional funding in 2010-11 and got it, and got additional funding through 2015.”