4 Keys to Justifying Donor Acquisition to Your CFO/CEO/Board

Graninger moderated the session “Asking Up: Making the Acquisition Justification to Your CFO/CEO/Board.” During the presentation, speakers Chris Griffin, managing director of the Arthritis Foundation’s direct-marketing program; Kay Keenan, founder of ConversationOnNetworking.com; Emily McManus, manager of new market channels at Catholic Relief Services (CRS); and Jim Rowley, deputy finance director of the Republican National Committee (RNC), provided ways to justify the investment in donor acquisition.