4 Keys to Justifying Donor Acquisition to Your CFO/CEO/Board

Give your CFO (or CEO or board) a break
Keenan said that when she was hired at Big Brothers Big Sisters as the chief marketing officer, there was very little respect for the marketing team. So she found out very quickly that she should get close to her CFO.

“The CFO always delivers the bad news,” Keenan said. “I made it a point to stop and say good things to him. I made it my path to stop by his office, ask for lunch, develop a relationship. And I always tried to make sure he had a good sense of what marketing was doing — made him understand what we did on the marketing side was all so that our organization could serve children.”