4 Keys to Justifying Donor Acquisition to Your CFO/CEO/Board

Developing that relationship with her CFO really helped him understand and appreciate why marketing did what it did and how it helped Big Brothers Big Sisters carry out its mission.

Keenan also said that you should be a teacher. At first, when her peers asked her questions about marketing activities, she became defensive. Then she realized people weren’t questioning her because they were unsure of her abilities; they questioned her because they wanted to understand.