4 Keys to Justifying Donor Acquisition to Your CFO/CEO/Board

Keenan also suggested that you get your CFO to present with you to the CEO and board.

“The more you can collaborate, the better off you’ll be,” she said.

“Bring them into the tent so they’re inside with you,” Graninger added.

An audience member also agreed: “Your board likes metrics. When you can show them ROI, they like that.”

Show acquisition plus ROI
Being a political fundraiser, Rowley deals with a slightly different animal than fundraisers in other nonprofit disciplines. He admitted that getting acquisition dollars for the RNC hasn’t been a huge issue, but there are challenges to justify direct-mail acquisition versus moving everything toward the Internet.