4 Keys to Justifying Donor Acquisition to Your CFO/CEO/Board
“To explain that you can’t force somebody to give online, be armed with all the data, facts, figures and the amount of money you raise with direct mail versus the Internet,” Rowley said. “Put it in numbers and they get it.”
Rowley shared a simple chart (see above) showing the all the numbers from acquisition cost to net revenue to renewals to total ROI that you should present to your board. He emphasized to always show the long view.
Related Content
Comments
