4 Low-Cost Tests for Fundraising Direct-Mail Acquisition

We’ve all heard the three rules of direct-response fundraising: test, test and test some more. But what if your budget barely allows you to do any direct-mail donor acquisition at all, let alone test multiple packages?

Unfortunately, organic growth is usually not enough to offset attrition, and online acquisition may not be enough to grow your donor file. So, rather than calculating when attrition will leave you with only one remaining donor (though from experience, I assure you that presenting your board with a graph showing that startling statistic is quite effective), here are four ways to stretch even the smallest direct-mail acquisition budget for maximum impact.