4 Nonprofit Data and Reporting Trends for 2015

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are four trends on data and reporting.

DATA/REPORTING
Miriam Kagan, senior fundraising principal, Kimbia
1. Staffing for data. As nonprofits consolidate their data and interaction for their constituents in one place, many are finding themselves sitting on a mountain and not knowing which data really matters. Understanding how to develop a data- and analytics-driven organization, finding the right resources to really drive insight and then leverage it, is very important. Good analysts and data officers are like unicorns; staffing correctly will mean having the ability to leverage all that integration work. This also means investing in the right data visualization toolsets — if your awesome analyst spends 80 percent of her time just wrangling the data into submission, then you are wasting a precious resources.