4 Nonprofit Donor Demographics Trends for 2015

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are four trends on donor demographics.

DONOR DEMOGRAPHICS
Carl Bloom, chairman, Carl Bloom Associates
1. We have seen an improvement in fundraising performance as we have come out of the great recession. Since we deal with cultural organizations, health care, advocacy and other fields, we are looking for larger than average size gifts. This November we have seen a dramatic increase in size of contributions — a good many in places that have had large increases in wealth.