4 Nonprofit Donor Demographics Trends for 2015

While online or email giving isn’t yet a major source of revenue, it is increasing among the younger and older folks. More and more senior citizens are getting into the Internet and online giving. We just want to make sure that we are not just pulling donors from one channel into another — the name of the game is increasing overall giving. The more channels are in play the more contributions will increase; people have their preferences for the channels through which the will contribute.