4 Nonprofit Donor Demographics Trends for 2015

We hear of some success in canvass giving, particularly for sustainer giving. Retention of sustainers generated in canvassing is more solid than single one-time gifts.

While all the projections are interesting and fun, the stock market is giving us some pause for concern — so far, the market has been very volatile, so some wealthy individuals who were feeling good about the future and their own accounts may hesitate to be big-time contributors over the next few months.