4 Nonprofit Donor Demographics Trends for 2015

What might serve us best is to have optimism for 2015; it could keep us working hard in our pursuit of the dollar and be reflected in our strategies and creative.

Tycely Williams, association director of major gifts, YMCA of Metropolitan Washington
2. We are witnessing the greatest transfers of wealth; it is important to ensure Generations X and Y understand the unique value proposition offered by charities — some of the nontraditional planned major and/or planned giving prospects will inherit sizable assets, aside from the discretionary money many of them have (due to marrying later, having fewer or no children).