4 Nonprofit Messaging Trends for 2015

Rich Dietz, senior product manager of digital fundraising, Abila
2. Storytelling becomes visual: Creating a narrative and sharing a story has always been important for nonprofits to successfully engage donors, but doing so in a visual way is becoming essential. Organizations will have to find creative and innovative ways to engage supporters in a world full of distractions, and visual components are key. Web posts with visuals drive up to 180 percent more engagement, and research indicates people process visuals 60,000 times faster than text.