4 Reasons Not to Add Social Networking to Your Site

SN sites are a key ingredient to search engine optimization, as well as gaining and retaining Web site memberships. However, social networking is not for every marketer or Web site. Here are four reasons it may not be a good idea to add social networking features to your site:

1. Social networking isn’t the core purpose of your site. Are you building a site solely for the purpose of enrolling members for a specific community interest? If not, be careful. There are more than 350 sites competing with you for eyeballs. Thus, be prepared for an uphill battle to grow your membership. If you are not fully committed to this route in both design and marketing, try to think of another way to differentiate your site from your competition.