4 Reasons Not to Add Social Networking to Your Site

4. It’s easier — and potentially more lucrative — to integrate with existing SN sites. Let’s say you’re trying to get the attention of the 18- to 30-year-old market. Why not create clever, original content that users will want to share with their friends on MySpace, YouTube or Facebook?

With combined memberships into the hundreds of millions, this may be a better awareness generator than creating your own SN site from scratch. When you make it easy for users to add your content to their current SNS pages of choice, they automatically share it with their friends.