4 Steps to Keeping the Love Alive
The fundraising/marcom relationship is key to a good overall strategy.
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Keep the spark alive
Keeping the spark alive in your partnership with marcom colleagues is vital but often overlooked. Don't let it flicker and die.
I see this pattern all too often: You partner hard with your marcom colleagues to get over past patterns (from back in the days when you were each grounded in your own silo), develop strategies to work together, start to have some fun and watch early successes come in. You feel confident and engaged. Work is more interesting than ever, but then …
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Nancy Schwartz
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