4 Steps to Keeping the Love Alive
The fundraising/marcom relationship is key to a good overall strategy.
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Understand the other partner's point of view
The single easiest way to spoil your relationship is to be argumentative because you need to be right. It's deadly. Argumentative people argue to the nth degree until they "win" about everything and anything. They don't consider their partners' viewpoints and rarely, if ever, compromise. Any criticism, even if justified, is met with defensive and sometimes angry responses as the need to be right overrides the need to compromise and improve the relationship.
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Nancy Schwartz
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