4 Steps to Keeping the Love Alive
The fundraising/marcom relationship is key to a good overall strategy.
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Respect for each other is absolutely fundamental. This means appreciating and accepting your marcom colleagues for the wonderful, unique human beings they are. And vice versa. I see so many love relationships in which one partner expects the other to conform in the way he or she deems appropriate. This is more like slavery than love and not conducive to a mutually satisfying, lasting relationship.
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Nancy Schwartz
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