4 Steps to a Productive Partnership
Your marketing and fundraising departments need to work as a team.
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Here's a fact you might not know: When the same strong stories are used by both marketing and fundraising teams, your organization wins by increasing awareness, building engagement, and boosting positive responses and actions (e.g., we want to be a part of a winning organization). Showing through stories works. Repetition does too.
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Nancy Schwartz
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