4 Steps to a Productive Partnership
Your marketing and fundraising departments need to work as a team.
The FDU advancement team had a huge win in making the most of rock star Bruce Springsteen coming to campus as part of WAMFest (Words and Music Festival) to co-present an academic seminar with poet Robert Pinsky. This presented a huge traditional media- relations opportunity for the university, which saw its story covered by the Associated Press as well as other venues throughout the world.
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