4 Steps to a Productive Partnership
Your marketing and fundraising departments need to work as a team.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Fairleigh%20Dickinson%20University<%2Fa>%20broke%20out%20of%20this%20pattern%20via%20a%20deliberate,%20well-articulated%20restructuring.%20Here's%20FDU's%20strategy%20and%20results,%20and%20my%20recommendation%20of%20a%20four-step%20process%20to%20bring%20marketing%20and%20fundraising%20into%20a%20productive%20partnership.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2F4-steps-productive-marketing-fundraising-partnership%2F" target="_blank" class="email" data-post-id="5775" type="icon_link">
Email
Email
0 Comments
Comments
But that's just the beginning. The team is creating "experience packets" with DVDs and transcripts of the Springsteen/Pinsky program and others, transcripts, and press clips as leave-behinds in visits to grant makers funding in arts and culture, an area FDU hadn't reached out to previously. And, as you can imagine, alumni are thrilled to tell the tale of Bruce on the FDU campus!
0 Comments
View Comments
Nancy Schwartz
Author's page
Related Content
Comments