4 Steps to a Productive Partnership
Your marketing and fundraising departments need to work as a team.
1. Start at the top
This is the only hope for a strong marketing/fundraising partnership. If bridging the marketing-fundraising gap is the goal, the pathway to getting there has to be spearheaded by your leadership. Your organization's executive director, supported by the board, must be the one to guide the two teams into active collaboration and ensure they stay there.
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