4 Steps to a Productive Partnership
Your marketing and fundraising departments need to work as a team.
Put more bluntly, the heads of development and marketing have to embrace the reality that they are on the same team with a common goal — increasing community support.
2. Articulate shared priorities
These are the core of a common agenda. As long as your marketing and fundraising teams have distinct goals, they won't be effective partners. How could they be, each pointed in its own direction? But if tasked with a common agenda, the landscape changes. A marketing/fundraising partnership is the only way to get there.
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