4 Steps to a Productive Partnership
Your marketing and fundraising departments need to work as a team.
The advancement leadership at FDU made a radical change a couple of years ago as it merged the development and marketing teams. The teams had worked together in the same room for many years, but premerger did so side by side with distinct goals and paths of activity, says Dina Schipper, director of university public relations at FDU.
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