4 Steps to a Productive Partnership

The merger shifted the entire team's reporting to the senior vice president for university advancement. But most importantly, "the shift introduced a trifold charge to the newly merged team — supporting fundraising, recruitment and overall institutional branding — which, in time, significantly enriched its donor profiling strategy," Schipper says. "Nothing says more about the success of this merger than the fact that we'll be closing out our large and successful capital campaign within the next year."