4 Steps to a Productive Partnership
Your marketing and fundraising departments need to work as a team.
The results are strong, even at this early stage. Schipper describes a greater awareness among her colleagues of what outreach is under way, and increased ability to coordinate themes and timing.
In addition, she cites the unified team's single focus as the source of its increased impact in transitioning the university's board members, alumni and other supporters as potent ambassadors. Lots to learn from here.
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