4 Steps to a Productive Partnership
Your marketing and fundraising departments need to work as a team.
3. Identify what's working and do more of it
I learned this sage strategy from Chip and Dan Heath, authors of "Switch: How to Change Things When Change Is Hard," who advocate this (surprisingly) unusual focus as the most reliable pathway to positive change.
A proven strategy of doing so is to ask your marketing team to identify the top three successes from the fundraising team and integrate those approaches into its own work. And vice versa.
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