4 Steps to a Productive Partnership
Your marketing and fundraising departments need to work as a team.
Don't forget to identify what isn't working, and do less of it. Try this: Each team gives the other a "free pass" to make any single change to each other's work, without protest or arguments, for a week. If your marketing director can make only one change to a fundraiser's direct-mail letter, what will it be? And what single change will the development director make to the marketer's website copy?
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