4 Steps to a Productive Partnership
Your marketing and fundraising departments need to work as a team.
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This exercise forces each team to focus on what is truly most important, gives each some level of control and encourages both to better understand each other without arguing over the merits of the requested change.
4. Build on real, compelling success stories
These well-honed, widely shared and discussed stories are the glue of your fundraising and marketing conversations.
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Nancy Schwartz
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