4 things you can still do to make year-end-fundraising count

By Pamela Barden

If you haven't gotten your year-end fundraising plans finalized yet, all hope is not lost. Yes, you are behind. And yes, you need to make some serious changes for 2012 (we'll get to that later).

But the time it took you to read those last two sentences is all you are allowed right now to lecture yourself on dropping the ball. It's time for action. Network for Good reports that almost 20 percent of the gifts it processes occur in the last 48 hours of the year.