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You've got about 35 days to make things happen. So let's get going!
Write and send four e-mails to your electronic donor file
These need to go out tomorrow (I'll give you today off as a break), the first full week of December, Dec. 19 or 20, and Dec. 29. There's nothing magic about the number "4." It's just a realistic quantity that you should be able to manage by year-end.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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