4 things you can still do to make year-end-fundraising count

By Pamela Barden

Make your subject lines short and interesting. Limit your copy to 20 to 30 lines, but fill them with results, need and requests. Be sure your "Donate Now" button is at the top and that there are hyperlinks and other donate buttons throughout the e-mail. Worry less about the perfect design and more about the message that is going to compel donors to give to you before year-end.