4 things you can still do to make year-end-fundraising count

By Pamela Barden

Update your homepage and donation landing page to have a clear request for a gift before Dec. 31
Make sure you have photos that are compelling — eye contact, smiling faces, bright colors or great scenes that show the results of your work. One strong photo is worth far more than five mediocre ones.

Give reasons for giving before Dec. 31 — start 2012 strong, launch a new program in the New Year and yes, the tax deduction. Donors say it doesn't matter — but then they give en masse on Dec. 30 and 31 (see above). In this case, actions speak much louder than words.