Ready or Not, Year-End Is Coming
4 things you can still do to make it count.
Check out your donation page. Is it easy to use with no broken links? Don't risk losing income on Dec. 31, when you are home celebrating the soon-to-be-here new year and your donation page is malfunctioning.
Send a letter to your donors 'most likely to give'
You probably can't get a letter out to your entire file before Dec. 15 (Dec. 7 if you're using bulk rate). But you can probably enlist all your staff, your family and close friends, and some volunteers to get a short, warm, personal letter out to your best donors by mid-December.
- Companies:
- Federal Express
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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