4 things you can still do to make year-end-fundraising count

By Pamela Barden

If possible, use monarch or executive stationery, a closed-face envelope, a reply envelope and a reply sheet that is fairly simple: "Here's my year-end gift of $_____" is fine. Mail it First Class; you want to be sure it gets in-home in time. Trust me — year-end letters that arrive Jan. 2 fail.

Call donors who gave significantly in 2010 but not in 2011
Pick up the phone. Get your colleagues to help you. Call everyone you can who gave a significant amount in 2010 but hasn't yet given in 2011.