4 Ways to Maximize Online Fundraising

Last week, Network for Good released The Online Giving Study: A Call to Reinvent Donor Relationships in conjunction with TrueSense Marketing. The study examines $381 million in giving through Network for Good's platform, including 3.6 million gifts to 66,470 nonprofits from 2003-2009, and takes into account the online giving experience not only on nonprofits’ websites, but also via donation portals and social networks.