4 Ways to Maximize Online Fundraising

Encourage recurring gifts
Recurring giving is one of the key drivers of donor value, the study says. To encourage recurring gifts, nonprofits should:

• Always offer a recurring-gift option on your giving page.
• Make monthly giving easy because it is the most popular form of recurring donations.
• Present a compelling reason to give monthly.

Manage disaster giving
Smaller nonprofits should work hard to be featured on portals where they can gain visibility during large-scale disasters, and fundraisers should think beyond large-scale disasters as well. There are several kinds of disasters that can spur giving, including local severe weather incidents, disasters that affect your organization personally and foreign disasters that affect some part of your community. Institute a stewardship process for disaster-related gifts to improve the chances of retaining and upgrading those donors, the study suggests.