4 Ways to Maximize Online Fundraising

Maximize December donations

• Start early. You should start preparing for the end-of-year rush before Thanksgiving . During the last few days of December, make donation collection the focus of your homepage, and make your best offer to the donor.
• Prime the pump. Start building your e-mail list and donor relationships in the fall.
• Send several e-mails the last week of December. Go all out on social networks, and create a countdown campaign.
• E-mail early on Dec. 31. Mail in the morning so you'll be at the top of inboxes.

Cultivate donors from portals and social-networking sites