Fundraising Stars

Gregory Boroff (slideshow photo 4)
former senior vice president 
of external relations
Food Bank For New York City
Under Gregory Boroff's leadership, the performance of the Food Bank For New York City's direct-response fundraising program has improved dramatically, according to Bryan Terpstra, vice president of client services at L.W. Robbins Associates, who writes that Gregory developed a more targeted acquisition plan including a complete revision of the food bank's list strategy, with a refocus on direct-mail responsive lists. Roughly 50 percent of the lists used in prior years were replaced with more responsive lists, Bryan explains.