Fundraising Stars

"The creative strategy was revamped to focus more on a local theme of feeding hungry New Yorkers, with appropriate revisions of proven controls," he writes. "Timing of the mail dates were adjusted to be seasonally appropriate."

In the past year, Gregory's leadership has resulted in income increasing 58 percent to $1,738,762; total current donors increasing 57.4 percent to 15,221; overall donor retention increasing 10.3 percent to 51 percent; number of new donors increasing by 136.4 percent to 7,959; revenue from new donors increasing by 72.8 percent to $642,701; new-donor retention rate increasing by 22.7 percent to 27.6 percent; multiyear donor retention rate increasing by 9 percent to 63.5 percent; multiyear donor revenue increasing by 36.5 percent to $640,184; one-year lapsed donor revenue increasing by 56.5 percent to $139,741; and two-plus-year lapsed donor revenue increasing by 83.7 percent to $136,760.