Fundraising Stars

Patricia realized that fresh thinking would be critical to City Harvest's success and spearheaded a major campaign to spread the word. That included having the organization's executive director talk with reporters to communicate what City Harvest was seeing on the ground at emergency feeding programs; working with members of the board's development committee to each personally reach out to and forge deeper relationships with 25 donors; instituting a biweekly "Cup of Cheer" e-mail blast around the holidays to present positive stories of donor generosity; and positioning City Harvest to benefit from companies scaling back on holiday parties and gifts.