Where in the World Are We Headed?

Common themes
Despite a diversity of opinions, some common themes emerged from the experts’ scenarios.
1. Technology will both help and hinder fundraisers. It will help organizations’ relationships with donors through multiple channels, but it also will mean fundraisers will increasingly compete for space and recognition in a more competitive media landscape.
2. Donors will expect increasingly customized communications and relationships, not just with organizations but directly with beneficiaries. This could sound the death knell for organizations that are seen as hindering, rather than facilitating, this close communication.
3. Responsible environmental stewardship will be a key factor by which nonprofits are judged, regardless if they are environmental organizations or not. Many of our experts expect that donors, particularly institutional and foundation donors, will require audited environmental performance reports right alongside audited financials.
4. Philanthropy is poised to grow rapidly in developing countries. We will see the rise of more in-country fundraising, particularly in places like India, China, Brazil and Argentina.