Where in the World Are We Headed?

Scenario: Stop bugging me
“By 2020, the widespread availability of mobile phones for NGO communication (and the consequent avalanche of messages from the sector) will create a backlash, leading to a demand for more ways to give anonymously.”
— Richard McPherson, president and creative director, McPherson Associates
(Author’s note: Richard is the author of several books on nonprofit communications and fundraising, including “Digital Giving: How Technology Is Changing Charity.”)