416522

By Margaret Battistelli Gardner

Total Income Generated: $189,958.58

Average Gift: $94.46

Cost to Raise a Dollar: $0.34

Total Out-of-Pocket Costs: $65,019.94

Response Rate: 2.16 percent

So the economy is in a downturn, and your organization is erecting a new building. To add to that, you haven't done a mailing in years, so you have no idea what kind of approach is going to resonate or with whom. And of course, there's also no basis on which to set your projected metrics.